Friends since undergrad
We met in college, back when skincare meant whatever was on sale at the local department store. Decades later, we have careers, partners, kids, aging parents, and very full calendars. We do not get together as often as we would like, but when we do, like this sunny day of wine tasting in the vineyards, someone always ends up passing around a jar of beabutter.
What surprised us is how differently each of us uses it. Same jar, same simple ingredients, six very different lives. Here is how it fits into ours. We have left our names out, but every story is real.
The executive: natural living on a nonstop schedule
One of us runs a team, lives on flights and back-to-back meetings, and still insists on keeping her routine simple and natural. She has lived with psoriasis for years, and she looks for clean, rich moisture that keeps dry, tight patches feeling soft and comfortable through long days. A travel size lives in her laptop bag and a large jar sits by her sink.
Her husband has worked in construction for most of his life. After long days on his feet and on the job, he reaches for the jar too, massaging it into sore hands, knees, and shoulders before bed. It is part of how he winds down.
The teacher: soccer mom by day, bath ritual by night
Another is the kind of high school teacher students remember for the rest of their lives. She is also a soccer and cross-country mom, which means early mornings, muddy cleats, and a car that permanently smells like orange slices.
Her ritual is the bath at the end of the day: warm water, a quiet door, and beabutter pressed into damp skin afterward, like a small home spa. Her kids have claimed it too. After practices and races, they rub it into wind-chapped cheeks, dry hands, and tired legs.
The full house: six people, one very busy jar
In one friend's multigenerational home, three generations and six people share one bathroom shelf, and they go through beabutter like real butter in the kitchen. It is always running out. Grandparents, parents, and kids all reach for the same jar for dry hands, elbows, heels, and faces.
Their best tip is to buy two: one to use and one in the cabinet, so no one is caught empty-handed. Several of us have also shared jars with our own moms, who like a rich, comforting butter massaged into hands and knuckles that feel stiff and achy.
The founder: not a single day without it
Our friend who created beabutter does not go a day without it. When her daughter was a baby, it was part of their routine for her baby's delicate skin and the gentle massage after bath time. Today, her three kids are at very different stages of life, and each one still reaches for the jar when they want to feel comforted. For them, the scent means home.
Her partner uses it on his feet and shoulders after workouts and after time in the hot tent, when skin and muscles feel spent. It has become part of how he recovers.
And the friend who is not in the picture
One of us could not make it to the vineyard, but she is our best ambassador. She shares beabutter with friends in Baja California, where sun, salt air, and dry desert wind are hard on skin. Every time she visits, the jars she brings disappear, and her friends keep asking when more are coming.
That is the part we love most. Good skin goes everywhere, and so does a good friendship.
Find your own ritual
You do not need a complicated routine. Warm a small amount between your fingertips and press it into slightly damp skin after a bath or shower, massage it into hands and feet before bed, or keep a travel size in your bag for the moments in between.
beabutter is a cosmetic moisturizer. It does not treat psoriasis, arthritis, or any medical condition. If you have a skin condition, or you are using it on a baby, check with your doctor or pediatrician first.
beabutter is a cosmetic skin-care product. It is not intended to diagnose, treat, cure, or prevent any disease. If you have a skin condition, talk with your healthcare provider before use.
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